Helping service businesses thrive with human-focused automation
I design AI-powered systems that save time, simplify workflows, and give you more freedom — without hiring more staff or switching platforms.
Why I Do What I Do
I know what it’s like to do everything yourself.
For over 15 years, I ran a health and wellbeing business — managing admin, marketing, bookings, and service delivery all at once. I’ve also spent a decade in global IT, solving complex systems problems for major companies.
Now I’ve combined both worlds. I help healthcare and service-based businesses streamline their operations using smart, human-friendly automation tools.
The goal?
To remove your bottlenecks, reduce admin burden, and give you time back to focus on what really matters — whether that’s growing your business, helping your clients, or just clocking off early on a Friday.
We're on the cusp of MASSIVE change. AI and automation are putting the power back into the hands of small businesses and SME's after decades of domination by the large players.
So are you going to seize the opportunity and leapfrog those slow, cumbersome companies, taking the lead? Do you want to leave your employees doing the work they really love, while you sit back and work on your business instead of in it?
(Spoiler alert: yes, you do!)
times are changing
I believe small businesses should feel calm, not chaotic.
Automation isn’t about removing humans — it’s about removing friction. It’s about helping your team spend less time copying and pasting, chasing emails, or remembering a hundred manual tasks.And the best part? You don’t need to switch to a fancy all-in-one platform. I help you integrate the systems you already use and love — so your team can just get on with doing great work.
My Mission
I believe small teams shouldn’t have to choose between growth and burnout. Your people should focus on what they do best — supporting clients, innovating, delivering impact — not battling repetitive admin or disjointed systems.That’s why I help ergonomics professionals, physios, and other healthcare providers unlock real productivity using automation and AI tools you already have access to. I build simple, smart systems that work invisibly in the background… so your team gets more done, with less stress.
My Values
I've spent years in IT and in healthcare, and if there's one thing that annoys me, it's companies hiding behind corporate babble and techno-speak. Sure, AI is relatively new (at least, the AI we're talking about here), but there's no need for things to be as complicated as they are. Small companies need help to navigate the new world - without being taken for a ride. I want to bridge the gap between helping companies be smooth, quick to adapt and supportive of their happy staff, and the seemingly complex, rapidly-shifting world of AI and Automation.
Meet the Team
This one's quick!
I'm a company of one.
And no, I do not want to hire any expensive employees.
Yep, this is the team (puppy not included)
I worked hard and grabbed an honour’s degree in AI back when nobody even knew what it was. I went to the University of Sheffield for it. It was groundbreaking!
It was also useless!
Mobile phones had yet to exist, computers were the size of fridges, and the world wasn’t ready for voice recognition, satnav, and the all the good stuff we take for granted nowadays.
So I went forth into the world and did a load of fun stuff – managing nightclubs, being an IT project manager for massive contracts, redesigning departments and workflows. As you do…
But I always wanted to work for myself instead. Eventually, I did. And I left behind all those useful skills that I’d learned. Until AI started to become meaningful, and useful at last.
And I realised I wasn’t even automating my own ergonomics business.
So I decided to change that – one workflow at a time.
Fast-forward to today
Now I’m an AI-Powered Workflow Automation Specialist and Fractional Automation Officer.
With over 15 years’ experience in the wellbeing sector, a UK-first AI-related degree, and a decade delivering technical solutions for global IT companies, I now help healthcare and service-based SMEs — including ergonomics consultancies, physiotherapists, and other allied professionals — to streamline their operations using smart, human-focused automation.
I combine deep industry knowledge with cutting-edge AI tools to eliminate bottlenecks, reduce admin burden, and free up valuable time — so your team can focus on the work that truly matters. If you’re confused and don’t know where to start, I’m your man.
Whether it’s automating bookings, state-of-the-art assessments, smooth onboarding, or prompt follow-ups, I design systems that feel effortless — and deliver meaningful results.
My goal? To help you get the most of your team without expensive hires or complicated new software, so you can step back and work on your business the way you’ve always wanted to.